Knowing Your Target Market (Monday, March 7th, 2011)

Most companies feel they know their target market because whom-ever buys from me is my target market. That may be true but it is not the whole picture. Determining who your target market is can double and in some instances grow your business exponentially. Understanding what your product or service delivers is one of the key components in determining your target audience.

Three Essential Marketing Strategies (Friday, March 4th, 2011)

Marketing is intended to do only three things: (1) Increase your customer database (2) Increase the average dollar amount of each transaction from your customers, and/or (3) Increase the frequency that your customers repurchase from you. Every marketing strategy that you implement should be measured by it’s ability to directly impact and improve each of these three factors.